Ukens Apple reklame: Think Different

Denne uken tar vi for oss Apples svært velkjente Think Different reklame. Think Different var en slogan som reklamebyrået TBWA\Chiat\Day utviklet for Apple mot slutten av 90-tallet. Av mange Mac-brukere ble Think Different annonsekampanjen sett på som en av Apples absolutt beste kampanjer, mens kritikere mente Apple misbrukte personene som ble dratt fram i filmene og på plakatene.

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Lenge etter at Apple avsluttet Think Different reklamen kunne du finne teksten til reklamen over flere steder på Apples nettsider. Disse er nå fjernet, men i Apples hovedkvarter i Cupertino finner du teksten skrevet på en rekke vegger og arbeidsplasser.

Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.

You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.

About the only thing that you can't do is ignore them.
Because they change things.

They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can
change the world, are the ones who do.